Since 1967, the EuroBasket tournaments have been gradually changing into a modern celebration of basketball. At that time - in Tampere and Helsinki in Finland - the event was broadcast on international television for the first time, and foreign journalists started to crowd the event more willingly. The organising party in Finland made it possible for the fans in Tampere to also watch the games in Helsinki, and introduced statistics.

The court itself became a more interesting place as well. The strength of the Yugoslavian basketball led by the center Radivoj Korac had grown by the day.. At first trying in vain to overcome the USSR, they finally managed to accomplish the feat in 1969 with the presence of the unstoppable Kresimir Cosic (210 cm) in the paint area. Still, even though they won a qualifier 73:61, Russians eventually prevailed and won the championship. Gomelsky's team, led by the EuroBasket record holder SergevBelov(four championship titles, two silver and one bronze medal in the years 1967-79}, won the gold anyway, beating the rivals in the finals 81 :72. Modestas Paulauskas was another star of the time - he won the European Championship on four occasions (only Predrag Danilovic playing for Yugoslavia managed to repeat the achievement).

It was not until the 1970s that the Yugoslavian national team was ready to claim the legacy. In 1970 they won the world championship in Belgrade (although, again, they were beaten by the USSR), and in 1973 they finally won the gold medals of the EuroBasket. Their team, coached by Mirko Novosel, prided itself on having players such as Cosic, Drazen Dalipagic, and Dragan Kicanovic. With leaders of this stature, they won again in 1975 and 1977, always beating the USSR on the way. However, in 1979 another changing of the guards took place. The Yugoslavian national team lost to the USSR and, surprisingly, to the sensational team of Israel (starring Mickey Berkowitz).